Blogs

As a 20-year veteran marketer-turned-entrepreneur, I spend a fair amount of time analyzing trends on Google. As the number-one search platform on the Internet, we see A LOT of site traffic referred from Google. It is interesting to see the trends in shopper searches and what brings folks to TheBalmBox.com. This month I’m seeing a rising trend in Google Searches looking for THE BEST gifts – top searches include, but are not limited to: Best gifts for someone going through radiation Best gift for mastectomy patients Best breast cancer gifts Best gifts for chemo patients Oh, how I WISH there...

ANDREA WILSON WOODS founded the nonprofit organization Blue Faery: The Adrienne Wilson Liver Cancer Association. She is also the CEO and co-founder of Cancer University, a for-profit, social-benefit, digital health company. Link below to listen to a candid conversation between Andrea and TheBalmBox.com founder, Liz Benditt, about their cancer journeys and hope for future cancer patients. Listen to Podcast Interview  

Ask any cancer patient - “How can I help?” is likely the #1 phrase well-meaning friends and family say when they hear about their diagnosis. But it’s also one of the most difficult lines of conversation to manage for patients. In the moment it’s hard for any patient to know what they will need until they are well into their treatment plans. At that point, so few patients (especially women!) are good at reaching out and asking for help. Most patients struggle with asking for help because they do not want to be a burden to their friends and family....

Caring for those with cancer is really hard. There is that emotional pull of worry - how will the patient respond to treatments? Are they going to recover? The emotional drain of "not knowing" is real, and tricky. 

When my friend @LindsBiel posted this fabulous video to Instagram, I KNEW we had to share it with our Balm Box audience. Lindsey was gracious enough to give us permission to share her story on TheBalmBox.com blog. Without further  adieu, below find Lindsay's excellent advice regarding what to say when a friend tells you she has Breast Cancer.  *** #1: Do not under any circumstance tell her about someone you now who died from the disease (not helpful nor uplifting). She wants to hear about the 30, 40, 50 year SURVIVOR not the person who passed away from the disease. #2: Don’t...