As a 20-year veteran marketer-turned-entrepreneur, I spend a fair amount of time analyzing trends on Google. As the number-one search platform on the Internet, we see A LOT of site traffic referred from Google. It is interesting to see the trends in shopper searches and what brings folks to TheBalmBox.com.
This month I’m seeing a rising trend in Google Searches looking for THE BEST gifts – top searches include, but are not limited to:
- Best gifts for someone going through radiation
- Best gift for mastectomy patients
- Best breast cancer gifts
- Best gifts for chemo patients
Oh, how I WISH there was a contest of some sort that we could enter, so that Balm Box care packages could be declared the winner, number one, THE BEST! Alas, just like there’s no Olympic medal for being the BEST Cancer Patient (hello – 4-time cancer survivor here – I’d like that medal and my face on a box of Wheaties too!) … as far as we know, there’s no award ceremony for The Best Cancer Care Gift Shop either.
Even without a trophy and award ceremony, we do believe we are the best cancer care gift shop! We regularly receive amazing feedback from gift buyers and patients about how their Balm Box gave them hope and joy.
In addition, we do our homework. We interviewed over 500 cancer patients and gift buyers to curate the best cancer care collections on our site. Cancer patients repeatedly ask for functional tools over inspirational items. They are looking for relief from cancer treatment side effects. Very few want or need “Kicking Cancer” tote bags and worry stones – they ask for palliative support products.
Our research shows the number one requested cancer gift is LOTION. Whether it’s relief from radiation burns, itchy scalps from chemo-induced hair loss, or stiff joints from chemo-induced neuropathy, cancer patients want and need functional tools. To deliver the best lotion for cancer patients we worked with our friends at Polish Your Parts to develop treatment specific lotions; they created Botanical Burn Balm, with its high concentration of calendula oil especially for radiation patients, and scent free botanical body cream made especially for chemo patients. We are keenly aware that different cancer treatments call for targeted skin care formulas. Want the best lotion for cancer patients? You’ve found it right here!
So, whether you are shopping for the best gifts for someone going through radiation, the best gift for mastectomy patients, best breast cancer gifts, or best gifts for chemo patients, rest assured when you select a gift package from The Balm Box, you are shopping from The Best Cancer Care Packages. We’ll just have to award ourselves the trophy.