Healing takes many forms
Meet Catherine Choi, founder of SoYoung, aka the creator of our beautiful, No Sweat Ice Packs included in many of our Balm Boxes.
Healing takes many forms, and in Catherine’s case, what kicked off her healing journey was an experience of grace and divinity she experienced in getting clean from a serious heroin addiction in her 20s.
Never did she foresee that when she started her company more than 10 years later that SoYoung would become a voice for healing and transformation, and that the company’s brand message would become about empowerment in small and consistent steps.
Catherine’s own commitment to growth and pushing past her perceived limits continues to this day, and most recently included climbing Cotopaxi volcano in Ecuador at an elevation of 5900 metres/ 20000 feet this past March, 2024. (You can read more about it here.)
