The Balm Squad
The Balm Box is built by people who understand that a cancer diagnosis touches more than one person's day-to-day — it touches everyone who loves them. We're founders, operators, caregivers, and dog moms, and every box we ship carries a little bit of each of us. Here's who's behind the scenes making sure every gift feels thoughtful, warm, and exactly what it should be.
You can reach The Balm Squad at CustomerSupport@TheBalmBox.com, +1.913.991.1048 M-F 9am to 5pm CST.
Liz Benditt
Founder and CEO
A six-time cancer survivor turned entrepreneur, Liz founded The Balm Box after living the experience she now builds for. With an MBA from USC and 20+ years in corporate marketing, she blends grit, empathy, and humor to turn hard experiences into meaningful impact.
Howard Weiner
COO
Howard brings decades of national and international operations leadership to The Balm Box, drawing on a career in manufacturing, engineering, and business strategy. He came out of retirement to help launch and scale the company, and is known for his strategic vision and operational excellence. He lives in the Kansas City metro with his wife of over 50 years, and enjoys golf and time with his four grandchildren.
Mikayla Johnson
Operations Manager
Mikayla oversees daily operations and ensures a seamless customer experience, from inventory and fulfillment to coordinating the team behind every shipment. She holds a degree in Psychology and played collegiate volleyball, and grew from a part-time role into full-time operations management through dedication and attention to detail.
Marni Frischer
Marketing and Sales Manager
Marni drives growth through thoughtful strategy, meaningful partnerships, and purpose-driven storytelling. Born and raised in St. Louis, she studied marketing and supply chain at the University of Kansas before starting her career in logistics — experience that shapes how she connects creative vision with operational execution. She leads marketing and sales initiatives that amplify the brand's mission and build authentic relationships with individuals, caregivers, and organizations.
Leo Heather
Customer Support Coordinator
Leo keeps customers informed, heard, and smiling. He handles emails and phone calls with heart, humor, and clarity, turning questions into solutions and challenges into moments of genuine connection.
Maggie
Balm Dog
Maggie is the official Balm Dog and head of morale. She alerts the team when delivery trucks arrive, barks enthusiastically for attention, and diligently cleans up leftovers. Between naps on the floor, she accepts snuggles from anyone lucky enough to meet her.
